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About Us



Fatima Masud graduated from London College of Fashion and attended Central Saint Martins. During her degree in fashion she worked on a project with Faustine Steinmetz. Fatima had offers from Alexander McQueen and TOM FORD but she preferred to return to Pakistan and start her own brand.

Fatima wanted to design something supremely comfortable but elegant too that was not reserved solely to be worn in private. Inspired and with this resolve in mind she designed and created pieces that resolutely blend lounge wear with ready-to-wear. With luxuriously fabricated silk garments these pieces form the haven of comfort.


A luxury loungewear brand launched in 2016, focusing on the nonchalantly elegant silhouette of the pyjamas, with its luxurious fabrics in exclusive prints.

From total printed silk separates looks to just the shirt or pyjama styled in numerous ways, the pieces can be worn at home, with jeans for an off-duty look or in the evening for a glamorous yet effortless look.

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